Prindable Settlements | Digital Marketing Strategy
Overview
Prindable Settlements needed to build trust and authority with a niche legal/financial audience while growing measurable engagement across channels. I owned the digital marketing strategy end-to-end — email, print, LinkedIn, paid social, and landing pages — designing every asset and running the campaigns that produced a 61% newsletter open rate (nearly 3x industry average), 40% lift in print-to-digital traffic, and 300+ new subscribers from a single campaign.
My Role
Strategy, copywriting, design, email deployment & deliverability setup, campaign analytics
Email: Building Trust With a Skeptical Financial Audience
Click image to see full newsletter
Two ongoing newsletter formats — a welcome/onboarding edition for new subscribers and a recurring quarterly issue — both built with mobile-first layouts and consistent brand structure to support the newsletter's 61% average open rate.
Goal:
Increase engagement with the Settlement Sense newsletter and build trust with legal professionals.
Strategies Used:
Crafted compelling subject lines and preview text
Designed clean, mobile-optimized templates
Key Results:
61% open rate — nearly 3x the legal industry average (18–22%)
Boosted audience retention and content visibility
Print: Bridging Offline Trust to Digital Action
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Client-facing print collateral used at events and in direct mail, translating the same messaging framework used in email and social.
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Women’s Bar Association of Illinois’ 2025 Annual Installation Dinner: One Full Page Ad
Full-page event ad for the Women's Bar Association of Illinois 2025 Annual Installation Dinner — designed to build in-person brand recognition among referring attorneys.
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Trial Journey Magazine May 2025
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Trial Journey Magazine May 2024
Recurring magazine placements in Trial Journey, reinforcing message consistency year-over-year and supporting the 40% lift in print-to-digital traffic."
Goal:
Strengthen brand consistency across channels and support lead generation by aligning print materials with digital campaigns.
Strategies Used:
Designed magazine advertisements, one-pagers, and event handouts that mirrored digital branding
Included QR codes linking to the Settlement Sense newsletter and website
Key Results:
QR scans on print materials drove a 40% spike in landing page visits in Q2
Created a seamless offline-to-online funnel that boosted lead capture
Social: Sustaining Engagement Between Campaigns
A mix of Instagram grid content and LinkedIn thought-leadership posts, designed to keep Prindable visible between email sends and reinforce credibility with plaintiffs' attorneys — contributing to a 2.1% high-impact engagement rate on LinkedIn.
Social Carousels
Educational carousel content ("How does it work?", "Managing Minor Settlement Funds," "Tax Benefits") built to simplify complex financial/legal topics for a non-expert audience and extend session time on-platform.
Goal:
Boost LinkedIn engagement and increase visibility of Prindable Settlements’ thought leadership on LinkedIn.
Strategies Used:
Shared targeted LinkedIn posts with strong CTAs
Posted during peak engagement hours
Key Results:
Achieved a 2.1% LinkedIn click-through rate, nearly 5x the platform average, by driving targeted traffic to the Settlement Sense newsletter landing page
Grew subscriber base through social engagement
Landing Pages: Converting Cold Traffic Into Subscribers
Campaign-specific landing pages built to convert newsletter and social traffic into subscribers, achieving a 42% conversion rate and driving 300+ new subscribers from a single campaign.
Goal: Grow legal audience and position Prindable Settlements as a trusted thought leader
Strategies Used:
Created a clean, focused landing page optimized for conversions
Integrated Mailchimp signup with welcome automation
Used strategic messaging and a gated content teaser
Key Results:
42% Conversion Rate from landing page traffic
300+ new subscribers in the first 6 weeks