Prindable Settlements | Digital Marketing Strategy

Overview

Prindable Settlements specializes in structured settlements, providing clients with expert financial guidance. To elevate their brand visibility, engagement, and lead generation, I crafted a comprehensive digital marketing strategy that integrated print materials, magazine advertisements, LinkedIn content, email newsletters, and targeted Google Ads. By combining strategic messaging with compelling visuals, I transformed their online presence with targeted digital strategies that significantly boosted engagement, expanded reach, and deepened audience connection, delivering measurable impact and lasting brand growth.

Newsletters

Goal:
Increase engagement with the Settlement Sense newsletter and build trust with legal professionals.

Strategies Used:

  • Crafted compelling subject lines and preview text

  • Designed clean, mobile-optimized templates

Key Results:

  • 61% open rate — nearly 3x the legal industry average (18–22%)

  • Boosted audience retention and content visibility

Print

  • Women’s Bar Association of Illinois’ 2025 Annual Installation Dinner: One Full Page Ad

  • Trial Journey Magazine May 2025

  • Trial Journey Magazine May 2024

Goal:
Strengthen brand consistency across channels and support lead generation by aligning print materials with digital campaigns.

Strategies Used:

  • Designed magazine advertisements, one-pagers, and event handouts that mirrored digital branding

  • Included QR codes linking to the Settlement Sense newsletter and website

Key Results:

  • QR scans on print materials drove a 40% spike in landing page visits in Q2

  • Created a seamless offline-to-online funnel that boosted lead capture

Social

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Social Carousels

Goal:
Boost LinkedIn engagement and increase visibility of Prindable Settlements’ thought leadership on LinkedIn.

Strategies Used:

  • Shared targeted LinkedIn posts with strong CTAs

  • Posted during peak engagement hours

Key Results:

  • Achieved a 2.1% LinkedIn click-through rate, nearly 5x the platform average, by driving targeted traffic to the Settlement Sense newsletter landing page

  • Grew subscriber base through social engagement

Landing Pages

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Goal: Grow legal audience and position Prindable Settlements as a trusted thought leader

Strategies Used:

  • Created a clean, focused landing page optimized for conversions

  • Integrated Mailchimp signup with welcome automation

  • Used strategic messaging and a gated content teaser

Key Results:

  • 42% Conversion Rate from landing page traffic

  • 300+ new subscribers in the first 6 weeks

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