Higher conversion rate and user engagement.
Making math fun is a challenge, and early sales reflected this—low conversions and an unengaging site left the business struggling. They needed a full digital overhaul to convey the core idea: math can be fun and engaging!
Client
Two Math Moms LLC
Timeline
10 Weeks
My Roles
UX/UI Designer, Researcher, and Developer
Website re-design approach.
The original design didn’t capture the brand’s core message that math is fun! The site lacked user engagement, and high drop-off rates at checkout signaled a major issue with conversions. I proposed a complete site redesign focused on creating an engaging experience and streamlining the checkout process to meet conversion goals.
Website Audit: Unengaging Interface, Confusing Navigation, and Subpar UX
After conducting several discovery sessions to thoroughly understand the client’s technical requirements and overall preferences, I performed a comprehensive audit of their existing website. I meticulously cataloged every page, functionality, and link. While some issues were immediately evident—such as a confusing interface, lack of storytelling, and overuse of generic stock photography—other challenges only became clear after analyzing the site within the broader context of the client’s goals and audience needs. This holistic approach provided valuable insights to guide the redesign process.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace