Quari Ice: Elevating a Premium Ice Brand into a Lifestyle Experience
We partnered with Quari Ice to reposition the brand essence, complete a website rebuild, and roll out a 6-month social media strategy that brings the product to life across hospitality and consumer touchpoints.
OVERVIEW
Client
Industry
My Role
Agency
Quari Ice
Hospitality / Beverage
Development, UX/UI Design, Social Strategy
Fred Agency
THE CHALLENGE
Quari Ice needed a brand experience that matched the product quality.
While the product delivered a luxury experience, the existing digital presence lacked the visual sophistication and strategic messaging needed to communicate the brand’s premium positioning.
My Role
As part of the Fred Agency team on this project, I led the Squarespace development work: the navigation redesign, product page UX/UI, responsive code blocks, and the media section. My focus was translating the brand strategy into a site that actually functioned well through clean navigation, a strong visual hierarchy, and layouts that held up across devices.
“The new brand and digital experience showcase the quality of our ice and the experience we help create.”
-Quari
DISCOVERY & STRATEGY
Defining the Premium Experience
We uncovered key insights, analyzed the market, and defined a strategy that blends luxury hospitality with lifestyle appeal.
AUDIENCES
Restaurants & Bars
Hospitality Buyers
Cocktail Enthusiasts
Luxury Consumers
POSITIONING
One of life’s little luxuries that can be enjoyed by anyone
STRATEGY
Cinematic visuals
Emphasize craftsmanship
Elevated hospitality aesthetic
Blend B2B credibility with lifestyle branding
SOCIAL CAMPAIGN
User Generated Content
No time to post? No problem. We convinced customers to post for us.
Encouraged everyone to share their #quaristory
Enticed UGC with free products
+180%
increase in online sales
WEBSITE REBUILD
Built for Storytelling and Conversion
Clear user pathways for hospitality and consumers
Mobile-first responsive design
Strong visual hierarchy
Conversion-focused CTAs
THE RESULTS
The rebrand and digital refresh positioned Quari Ice as a premium lifestyle brand. The new website and social direction created a cohesive brand experience aligned with high-end hospitality expectations.
Stronger brand recognition
Improved user experience
Increased inquiries & engagement
Consistent premium brand perception
KEY TAKEAWAYS
Design for emotional perception
Balance B2B and consumer needs
Consistency builds trust and recognition
Strategic UX drives real business impact
Let's work together
Have a project in mind? I'd love to help bring it to life.